What the program does is provide as many $25 certificates as possible to local schoolchildren who need them to get new shoes for Christmas.
The effort depends on the generous tradition of our readers for more than 35 years to make the program work.
Each of the three 501 (c) 3 agencies helping this year will identify the children to receive the certificates.
The Daily Home serves as a collection point and records all the donations.
Each week during the campaign, reports of donations will appear in The Daily Home every Wednesday.
Forms appear in The Daily Home throughout the week to make it easy to donate, and donations may be designated to any one of the three areas served.
Donations made by mail may be sent to The Daily Home, P.O. Box 977, Talladega, AL, 35161.
Donations may also be made using a credit card and calling The Daily Home at 256-362-1000 and asking for the business office.
Last year, supporters of the program provided 256 pairs of shoes for children by donating $6,808.
Donations may be made in honor of someone, in memory of someone, in the name of the person donating or anonymously.
The deadline for making donations is Dec. 7 in order to deliver the certificates before children are out of school for the Christmas holiday.
“We at The Daily Home are pleased that ‘Shoes for Christmas’ will continue during the holiday season of 2012,” said Ed Fowler, editor and publisher of The Daily Home and a member of the Board of Directors of Consolidated Publishing.
“Our newspaper, our readers and the agencies that assist us have taken the lead in this event for more than 35 years, and through those years, thousands of deserving children have received new shoes for Christmas as gifts from a caring community.”
Fowler also extended his gratitude to the new partners in the Shoes for Christmas effort.
“Our partners this year are taking leadership roles for the first time and we truly appreciate their willingness to do the work necessary to serve our children,” he said.
“This effort is just one of the many ways the people of our area show their concern for those who need help,” Fowler said. “We are very proud to be a part of the Shoes for Christmas Campaign and are looking forward to another successful year.”