Goody's opens in Pell City
People lined up to enter the new Goody’s in Pell City Wednesday morning.
PELL CITY — People lined up for Wednesday’s opening of the new Goody’s department store.

“We’re excited to be a part of Pell City,” said Stan Witherow, a district manager for Goody’s. “We have a great staff and this place is beautiful inside.”

The former Food World building was renovated by Second Street Plaza LLC of Ridgeland, Miss., and developer Brent Frederick said Goody’s is one of four new businesses expected to open in the newly renovated business complex.

“We watched this building sit here vacant for too long,” said Mayor Bill Hereford, who was on hand for the official ribbon cutting ceremony. “As the mayor, I not only see a new business, but new revenue for the city.”

He said the new store is in an ideal location.

“Traditionally, this is a place for shopping,” Hereford said. “It’s a good feeling to see this new store opening here.”

In 2008, Food World stores in Pell City, Sylacauga and Moody were among 25 Alabama stores to close after Southern Family Markets bought 56 Bruno’s stores. The stores were liquidated in an effort to recover $45.8 million owed to creditors after Bruno’s filed Chapter 11 bankruptcy protection.

Local developer Jeff Jones bought the Food World Property in Pell City, and later sold it to Second Street Plaza LLC for renovation and development.

Frederick said Wednesday a Burkes Outlet department store is expected to open in the new business complex within the next couple of weeks. A medical office is also expected to move into the newly renovated facility.

“I’m in negotiation with another tenant,” Federick said.

But the new Goody’s store sparked excitement among local shoppers.

“Everybody in this area is so excited,” one woman said.

Lacy Haney is store manager for the Pell City Goody’s. She was a manager at the Goody’s store in Oxford.

“We’re excited,” Haney said before the doors were officially opened to the public.

Goody’s offers family apparel, purses, jewelry, cosmetics and shoes.

About 20 employees gathered at the front of the store for a staff meeting before the 9 a.m. opening and ribbon cutting ceremony.

Witherow said their top priority is customer service.

“That’s what’s going to set us apart from others in Pell City,” he said.

The new store offered a variety of specials throughout the day Wednesday, and the first 100 customers received free shopping tote bags.

The store also gave away two $250 gift cards to a couple of customers.

Erica Grieve, executive director of the Greater Pell City Chamber of Commerce, welcomed a large crowd for the official ribbon cutting ceremony.

“They have so many wonderful things inside the store,” she said.

“Let’s go inside here and spend some money,” Hereford said to the large gathering.

Contact David Atchison at

© 2012