Formerly known as Dones, Betfred was established in 1967 by Peter and Fred Done. Today, Fred Done (who likes to call himself the 'Bonus King') chairs the company and plays an active role in promoting the Betfred brand.
Like many well established bookmakers, Betfred started out as a chain of betting shops, with Done gradually expanding from North West England. Telephone betting was introduced in 2002 before Betfred.com was launched in 2004, with Betfred going online - and going global.
Betfred are now the world’s biggest independent bookmaker and can boast a turnover of £1.5billion. The firm were the first to offer daily early price races in the UK and currently sponsor the World Snooker Championships held every year at the Crucible in Sheffield.
Betfred is owned and operated by Petfre (Gibraltar) Limited. Licensed by the Government of Gibraltar and regulated by the Gibraltar Regulatory Authority, Petfre is committed to maintaining the core values and ethos of the Betfred brand.
Betfred.com offer great odds on a range of sports, with horse racing and football (especially Manchester United - Fred's team!) covered in great deal. A number of other sports are also well covered by Fred and his team.
Since going online in 2004, the Betfred website has improved massively. Betfred.com now offer a slick, easy to navigate website where in-play betting on major sporting events every day, and betting promotions are regularly available for both new and existing customers. There's more to Betfred than sports betting, however. As well as their sportsbook, Betfred.com is home to casino, live casino, poker, bingo and games.
There's also an excellent mobile betting service available, with Betfred.com available for iPad and iPhone, and a full, in-depth mobile betting service available for smartphone users. Betfred Mobile is a convenient way to bet with Betfred via your mobile phone, no matter where you are or when it is.
There are no downloads required if you use the Betfred WAP site, and simply entering betfred.com into your phone’s browser enables you to access your betting account on the move. The site is simple and easy to use and as customers are still betting with Betfred.com, all of their web bonuses and promotional offers apply Betfred Bingo also offer excellent customer service, with a Live Chat facility available in addition to telephone and email support.